We are not going to lie, ‘305.’ is an impressive effort. Penned by Norwegian-born, London-based songstress shy FLW, the record is the exciting meeting point of expansive alt-R&B goodness and uplifting pop matter, making for a record that’s relatable and catchy, yet elegant and expressive. The production itself is fundamental in such a boundary-pushing context; exploring outside of the R&B universe, ‘305.’ flourishes on a bright, grounded beat, only made better by shy FLW’s cathartic, fierce vocals.
Meddling with references and strict genre labels, shy FLW belongs to a new breed of pop and R&B innovators, sparking a fresh dimension where creativity wins and where being authentic and unique is everyday currency. ‘305.’ follows up from the project’s debut EP ‘until now’, and creates a striking amount of hype for the future – judging by what we heard so far, shy FLW is in for a stunning year.
Speaking about the inspiration behind ‘305.’, the Norwegian talent explains: “I hope listeners feel empowered to own their growth and not shrink themselves to make others comfortable. The song is about levelling up unapologetically—even if people talk, even if they didn’t believe in you before. It’s a reminder that you don’t owe access to everyone just because they finally see your shine. You can celebrate where you’re headed without looking back.”
Recommended! Discover ‘305.’ on Spotify:
