‘irreversibly’ marks our point of entry into MEI-KA’s blissful and hypnotic aural universe. The project’s palette is wonderfully ethereal and soothing, with a striking emphasis on heartwarming indie pop, dreamy textures, and an overall cinematic allure that never disappoints. Part evocative and part hopeful, ‘irreversibly’ is then crowned by MEI-KA’s tender, delicate vocals, aiding a listening experience that’s nostalgic and rewarding, packed with reflective and personal lyricism.
Originally from San Francisco and now based in London, the up-and-coming creative is not just a very talented artist, but also a gifted and skilled audio engineer and producer, a role that she refined while studying music technology at an academic level. In fact, when she’s not working on her own material, you’ll find MEI-KA empowering fellow songwriters and singers into making their visions a reality. We feel as though MEI-KA is truly in control of her creative destiny, a factor that supercharges her records with a wholesome and intimate quality.
A slice of hazy elegance in an overly gloomy reality, ‘irreversibly’ follows up on previous single ‘Perfume’, a groovier and soulful effort that’s still part of a cohesive and confident world-building effort. Delving deeper into the inspiration behind ‘irreversibly’, MEI-KA explains: “It is the letter I wrote but never sent. It’s an unanswerable question: how to deal with goodbyes and endings, even when we know it’s inevitable.”
Recommended! Discover ‘irreversibly’ on Spotify:
This article has been supported by MEI-KA through a small donation, and we are proud to be working together to promote her music.
