Bright and uplifting, ‘Keep it Real’ stands out as a powerful disco-pop anthem, a piece that’s as electrifying as it is evocative, the perfect match between dance-inducing allure and emotional vibrancy. Behind such a strong record, we find Californian talent Jaysin Voxx, here advancing what he defines as Nu-Disco Pop Funk (DPF), an eclectic blend of feel-good influences that makes for a wonderful aural result. ‘Keep it Real’ showcases the concept perfectly, blooming into a record that’s certainly contemporary and modern, but also rooted in tradition.
Voxx’s vocals are a joy to listen to, here delivered with unmatched charisma and exuberant confidence. The song was developed with Michael J. Calhoun, a founding member of the Grammy-winning Dazz Band and one of Voxx’s personal inspirations. ‘Keep It Real’ also ships with a wonderful music video containing dreamy, elegant imagery that perfectly complements the song’s musical flair.
Alongside its kinetic and euphoric allure, ‘Keep It Real’ also features a highly meaningful and relatable lyrical ethos. As we are told: “It calls out those who hide their true selves behind a mask, combatting honesty with distance. The narrator wrestles with the shift in someone once close, now seemingly ‘stuck in their own ways.’ It’s as though they have changed overnight, resorting to ‘petty, childish’ behaviour instead of genuine conversation.”
Recommended! Discover ‘Keep It Real’ now: