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J. I. Gassen Asks the Important Questions in ‘how do you know it’s not a sign?’

Although the universe may sometimes feel chaotic, J. I. Gassen believes there is a certain intentionality to it. This belief is also encountered in his music, an intriguing blend of bedroom pop, psych tones and dreamy soundscapes, providing the perfect background for the Washington-based talent’s intimate and quirky vocals. Lyrical themes seem very comprehensive too, with Gassen not shying away from big philosophical questions and existential challenges. 

Take for instance ‘how do you know it’s not a sign?’ – the project’s latest effort. Showcasing a certain retro flair, the record oscillates between ethereal, celestial moments and psych-infused, retro-pop-powered fierceness. Crowning it all, we find Gassen’s intricate yet interesting storytelling, focused on the process of getting over a difficult period in life. The talented artist has been looking for messages from the world and the universe, wondering if his pain is a sign or just a random occurrence. His music reflects this inquiry, balancing light melodies and harmonies with darker themes.

Recorded in Gassen’s home studio, Mystery Balloon Records (Spokane, WA), the track showcases the transformation of his struggles into audio. The results are wonderful, delivering a piece drenched in tradition while looking at the future, also capable to uplift listeners on an intellectual level. 

Recommended! Discover ‘how do you know it’s not a sign?’ on Spotify: 

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We also write about the music industry, the creative process, and modern culture. We tell stories and occasionally have strong opinions about art.

 

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