Following up on their 2024 album ‘Runnin’ Free’, Iowa-based rock outfit Divergent have returned this year with a series of hard-hitting, fierce records, the sort of material that one would expect from such an euphoric and eclectic band. ‘Rev It Up’ is the perfect example of that: unveiled at the end of January, the piece marked a new era for the American trio, one where they aren’t playing around anymore, offering a world-class rock sound that’s bound to carry them far in the industry. For now, though, we are happy to simply note how good the track actually is.
Introduced by an all-out guitar riff and galloping drums, ‘Rev It Up’ embraces a keen hard-rock ethos, with hints of glam sprinkled throughout. In truth, Divergent are here drawing from a wide pool of influences, distilling it all into a highly personal yet relatable sonic formula. Lead vocalist, guitarist, and keyboardist James Richards, bassist and vocalist Mike McAlister, and vocalist, drummer Paul Richards have a lot to show: having picked up their musical dream later in life, they are eager to showcase their worth and talent. They do exactly that in ‘Rev It Up’.
Delving deeper into the fierce lyrical ethos that propels the song, we are told: “Few things in life complement each other better than rock and racing: they’re both thunderous, adrenaline-pumping, and tinged with danger. On a late-night joyride, windows down, pedal to the floor, ‘Rev It Up’ is the anthem to crank, a simple staple that embodies the effervescent staying power of good old-fashioned, golden era rock.”
Recommended! Check out the accompanying music video, produced by Divergent and HIP Video Productions: