We are pulled into Minches’ kaleidoscopic, colourful and quirky artistic universe by ‘Yellow Label’, the project’s latest single. Hailing from Scotland, the talented performer and songwriter champions a musical landscape that blends comedic, relatable lyricism with genre-less, furious, intricate instrumentals. ‘Yellow Labels’ is the perfect example of that. Steeped in playful 8-bit tones and guitar-driven, sharp rock motifs, the song moves with confidence and charisma, especially when it comes to its drum grooves, hard-hitting and fast-paced.
One could notice how Minches probably boasts a past in heavy rock and metal scenes. Yet, the British creative has embraced a poppier flair, especially when it comes to his songwriting. ‘Yellow Label’ acts as a play on supermarket-themed lines with a keen comedic twist. What more could you wish for? Singing about reduced sections and welcome discounts, Minches explores the UK’s shopping world with fearless wit.
It’s quite hard to describe such a peculiar, unique project, yet we feel as though its wholesome and sui generis character is also what makes Minches such a worthy discovery. Let’s preview what you can expect from ‘Yellow Labels’: “I’ve drummed the supermarket map into my head, stopped all conversations, left your mum on read. Reach the reduced bit, I spot the proteins on top, the cream of the crop.”
Recommended! Discover ‘Yellow Labels’ on Spotify:
