We appreciate it when artists are eager to reinvent themselves, finding an eclectic path forward that showcases their constantly evolving artistry. That’s the case for Jorden Albright, talented American songstress mainly known for her cathartic, kaleidoscopic dream/electronic pop efforts. Truth to be told, the Knoxville-based creative always had a certain R&B flair popping up from time to time (see, for instance, ‘pretty girl sh!t’), yet on this occasion Albright really leans into it, finding a worthy refuge in beat-heavy hip-hop territories.
‘Habit’ is the perfect example of that. Following up on last year’s album ‘Pretty Party’, the new single takes a totally new approach to Jorden’s artistry. Hazy textures are out of the window in favour of a deeply hypnotising instrumental, part gritty and part bouncy. That said, Albright’s vocals and deep lyrical ethos are always present, guiding the listeners through a journey of resilience and independence. The keyword here is manifestation.
Manifests your desires, Jorden Albright sings. Truly work towards what you wish for. A personal diary steeped in aural mysticism, ‘Habit’ feels grounded in the American songstress’s personal ethos, as she shares a call for abundance and self-help: “‘Habit’ is a manifesting anthem. It’s a reminder that doing abundance magic may take practice, but it’s ultimately intrinsic. It can become second nature.”
Recommended! Discover ‘Habit’ on Spotify: