As debut efforts go, ‘So Kind’ is certainly an impressive offering. A hypnotising slice of jagged art pop and haunting avant-garde tones, the record showcases the rich and eclectic artistry enjoyed by London-based songstress Ula. This is not her first rodeo: previously known as the leader of prog-pop outfit Tenacity, Ula has also been perfecting her skills at the prestigious The Brit School. Originally from Poland, the talented creative appears set for a glorious career in the art field, and if ‘So Kind’ is any indication of it, it won’t be long before the rest of the world notices too.
Anyway, let’s zoom in on ‘So Kind’ for a bit; One thing we truly appreciate is the nuance and depth in its sound design. Nothing is left to chance, nothing tries to be trendy or viral; instead, the record pursues its own path, with fresh-sounding electronic pop and a wealth of synth textures providing the perfect aural counterpoint for Ula’s lush, evocative tone. The warm piano tones in the bridge blink an eye to more classic roots, but it’s only temporary; ‘So Kind’ quickly and fiercely returns to its unapologetic livery.
The single anticipates an upcoming EP, ‘boysulk’. From a lyrical standpoint, the song feels relatable and sultry, delivering romantically driven imagery with an oblique and eerie feel. What more could you wish for? Ula is not here to play; she has it all figured out. From the striking sound design to the life-changing vocals, passing through engaging and relatable songwriting. It’s the perfect pop formula for our ever-evolving, imperfect world.
Recommended! Discover ‘So Kind’ on Spotify and YouTube: