Like many others in the art world, Mike Mills is fed up with Big Tech and the AI revolution. Unlike many others, he chose to express such despair and fury through what he does best: penning bold, meaningful anthems steeped in musical euphoria. Built over alt-rock grittiness and post-punk punch, ‘World Full of Echoes’ sees Mills’ project Reduction in Force engaging in an unapologetic and distorted aural livery, an act of defiance and independence that we are confident will resonate with a large audience out there.
Delving deeper into the song’s lyrical ethos, Mills explains: “The belief that there is a demand for fictitious replacements to expound upon the human condition is consistent with ‘optimisation above all’ thinking. It’s more than misguided; it fails to understand that human emotion is the product.” Reduction in Force feels strongly about it, and from such potent words, it’s easy to understand how the American project also points a finger towards the entire capitalist system. Something’s wrong.
From a sonic standpoint, ‘World Full of Echoes’ feels rather dark and gloomy, almost industrial. Lingering memories of Nine Inch Nails make a lot of sense when compared to the record’s chaotic guitars and sombre, grave tones. A series of deep textures wraps the piece into a melancholic and dystopian allure.
Recommended! Discover ‘World Full of Echoes’ on Spotify:
