Margot White is back! Closing a three-year-long hiatus, the London-based creative has returned with a brand new offering, kickstarting the next phase of her ever-evolving music career. ‘Cruelest Pill’ sees Margot White embracing a new life chapter, both from a personal and artistic standpoint. For instance, she’s now moving miles away from the electronic pop of her past releases, instead stepping into dark rock-leaning territories.
From a sonic standpoint, ‘Cruelest Pill’ feels intense and gloomy, a slice of alt-rock and emo matter steeped in personal experience and metaphorical imagery. White’s vocals are wrapped in space and reverb, allowing her to reach a functional balance between the gritty guitars and her otherworldly, hazy vocal tone. We love the single; it’s hard-hitting yet hypnotic, the perfect escapist recipe. The track was recorded at Salvation Studios in Brighton, where White collaborated with legendary engineer and producer Phill Brown.
Delving deeper into the meaningful, personal ethos that propels ‘Cruelest Pill’, White explains: “It came out of a period of profound personal change, when I began questioning some of the things I’d believed about myself, about love, and about the nature of the relationships we form. I think some of the most difficult realisations in life are the ones that fundamentally alter our understanding of the past.” Such profound change is then mirrored in the record’s aural character, sparking an exciting new era for the up-and-coming songstress.
Recommended! Discover ‘Cruelest Pill’ now: