Following up on previous effort ‘Frozen Hearts’, New Jersey-based creative Jason Bembry has recently returned with a brand new offering, ‘My Friends’. In it, Bembry makes a comeback into his highly eclectic artistry, this time bathing in nuanced electro-pop and dance-coded production. If ‘Frozen Hearts’ saw Jason indulge in stripped-back poignancy, ‘My Friends’ is decisively more lively and nuanced, yet it still maintains a good level of introspection and melancholia. The song is the latest chapter in a series of personal, heartfelt pieces, all directly tied to Jason’s unique sensibility.
Introduced by the main vocal hook, ‘My Friends’ soon blooms into a bouncy dance-pop anthem. The production is always quite minimal and controlled, never overpowering Bembry’s luscious and elegant vocals, here delivered with a certain panache, even hints of mystery. In a way, the feeling is to be listening to a confession, an emotional resolution that’s quite relatable, we suspect. Those are all common features in the American artist’s wide catalogue.
Delving deeper into the record, Bembry explains: “‘My Friends’ is all about the isolation and self-confidence that comes from feeling othered by people you thought were your friends. Sometimes, we need to write them out of our lives in order to move on.” We must praise Bembry’s songwriting depth: knowing that he’s also a classically trained musician tells us that he’s got much more to offer in the future…
Recommended! Discover ‘My Friends’ now: