Ines Rae has been on a roll recently, emboldened by a series of hard-hitting, striking pop singles such as ‘Pretty Girls Scare Me’ and ‘Miniature Man’. While her brand has always relied on relatable, playful and partly introspective lyricism, the British songstress now indulges in what can be seen as her most vulnerable effort to date. ‘bad things scream when they’re dying (demo)’ shines a light on eating disorders, aiming to break down the various stigmas surrounding such an important and prominent issue.
Given that Rae’s audience probably contains a large portion of teenage listeners, we feel as though this is a particularly crucial message, and we hope it will evoke positive reactions. In fact, Ines herself is adamant about who the record is for: “This song is for 15-year-old Ines and anyone currently in that fight, to remind you that their noise doesn’t define you.”
Putting her now large platform and public profile to good use, Ines Rae showcases once again her attentive pulse on popular culture: not just from a musical and artistic standpoint, but also in terms of ‘doing the right thing’ ethically and morally. That’s perhaps why ‘bad things scream when they’re dying (demo)’ feels both intimate and distant; it speaks on a personal and universal level at the same time.
As Rae reiterates: “‘bad things scream when they’re dying’ was born from the idea that the voices in our head, the ones telling us we’re not enough, scream the loudest when they’re losing their power.”
Recommended! Discover ‘bad things scream when they’re dying (demo)’ on Spotify:
