One can peel a few layers off ‘I Beat U 2 It’. Firstly, there’s the musical one, a stream of mainstream pop goodness produced by music royalty Bleu (Demi Lovato, Selena Gomez) and Brooke Tomlinson (Dixie D’Amelio). Crafting an anthemic, catchy and relatable banger, the pair then gift the song to American songstress GWYN, helping the track truly rise to its potential. Hailing from Las Vegas, GWYN lends her uplifting, velvety tone to the record, making ‘I Beat U 2 It’ a definite stadium-ready piece.
The second layer comes in the shape of a concept album (and not just an album), titled ‘Dreamcrusher’. In it, we follow filmmaker Gavin Michael Booth as he unveils a cinematic, interactive musical murder mystery experience. Intending to turn viewers into detectives, the video for ‘I Beat U 2 It’ seeks to explore a series of enigmatic clues about who might have taken GWYN’s life (fictionally, of course).
There’s also a hefty reward for whoever finds out the truth about GWYN, as we are told: “‘Dreamcrusher’ isn’t just a show—it’s an interactive experience. As the seven-episode series unfolds, fans are invited to scour each episode for clues, uncover secrets hidden across the internet, and take part in a high-stakes investigation. One lucky viewer who correctly solves the mystery will win a $100,000 prize.” Well, we cannot confirm whether the prize is real or not, but it looks interesting!
Recommended! Discover ‘I Beat U 2 It’ on YouTube:
