As we delve into Klassic Kloudhead’s complex creative universe, the listening experience feels rather otherworldly and bold, an aural trip that blooms on the fringe, blurring the divide between leftfield and more familiar electronica. ‘G.O.O.D. B.A.D.’ is the perfect example of that: marking the project’s latest album, the record invites listeners into a daring wealth of club-inspired tunes and more laidback chillwave matter, all guided by Kloudhead’s heightened eclecticism and peculiarity. Pieces such as ‘Fund the Mental’ particularly resonate with us: part trip-hop and part vapowave, the track is incredivbly hypnotic and cinematic.
Despite its instrumental nature, ‘G.O.O.D. B.A.D. (Gotta operate or destroy. Both are dangerous)’ contains a much more meaningful layer, one that provides a strong foundation for Klassic Kloudhead’s overarching artistry. In fact, the talented Ohio-based musician is presented to us as a ‘worldbuilder’, a definition that makes perfect sense once one learns of the functional lore behind it all. You see, Klassic Kloudhead’s records “exist within a dystopian setting, often placed in the year 2042, following a fictional law known as the ‘Audio Disturbance Act,’ where listening to and creating music becomes an act of rebellion.”
Such a powerful and imaginative ethos provides the backbone for the album’s wider theming. As we are told: “‘G.O.O.D. B.A.D.’ focuses on contrast, control, awareness, restraint, action, and consequence. Rather than following a single narrative, the album moves through different mental states and perspectives tied to that central theme.” As a result, Klassic Kloudhead’s sonic work is often accompanied by visual and written material, helping shedding more light on the complex yet relevant storytelling behind the project.
Recommended! Discover ‘G.O.O.D. B.A.D.’ is out now via NuSounds Global: