No, you haven’t stumbled upon an unreleased Motown gem. Rather, you have found a talented artist who pays tribute to the sound of 1960s soul pop and the Motown movement, all applied to a modern production framework. ‘Through It All’ is exactly that, the latest effort by London-based troubadour Martin Yates. The piece follows up on last year’s ‘Now or Never’, marking a stark contrast with its modern alt-pop vibe.
‘Trough It All’ feels decisively nostalgic, yet it’s important not to take it at face value. The record is far from a soul revival, instead carrying a lot of character and modern allure. Martin Yates’ vocals are the perfect evidence of that, boasting a malleable, wholesome tone that’s commanding and charming. The reflective lyricism will likely connect with a big audience out there, as we venture into the complexity of human emotions.
In sync with its timeless elegance, ‘Through It All’ carries a lovable, evocative theme, exploring the internal turmoil surrounding an unbalanced relationship. As we are told: “It captures the emotional conflict of unrequited love — knowing that someone has hurt you, knowing that the relationship may have taken more than it gave, yet still finding yourself unable to stop loving them.” It doesn’t get more relatable than that, right?
Recommended! Discover ‘Through It All’ now: